With health concerns on the rise, people are constantly searching for leisure activities that help them keep their health intact. Outdoor activities are often a popular choice as they provide a welcome break from the overwhelming world of technology while letting you wiggle your body around!
And luckily for you, bike tours are just the thing to offer as they’re an out of the ordinary activity that double as a health-positive excursion. Whether it’s solo adventurers or a family with kids, a bike tour is sure to have something for everyone!
But there’s more to offering the perfect bike tour than just the arrangements, there’s the promotion and marketing to take care of, of course.
With competition fast increasing and tourism on the rise, you’ll have to pull out your A game if you’re going to bring your bike tour agency to the top. Confused about where to start?
Here are my top tips for promoting your bike tour agency in 2024:
Pop on a Podcast
As social media fast becomes the norm, companies are speedily venturing towards newer and more effective marketing strategies to get their businesses off the ground. Podcasts are a unique – and successful – route to go down.
Start with a catchy name, keep weekly themes, and immerse your listeners with tales from previous bike tours, information about your upcoming tours, and the many adventures and memories that biking brings! To really gain publicity, you can even invite guest speakers – those involved in the travel or tourism space are ideal – every so often, using their social media following to leverage your marketing!
While being consistent with your podcast and churning out quality content will be the key to success, you should try to put in that extra mile during tourism season when the competition is hot!
Social Media, Duh!
Hey, just because social media is becoming the norm doesn’t mean you should kick it to the curb – it just means you’ll have to work harder and build it to your business advantage.
In terms of platforms, Facebook and Instagram should be your go to targets. Make use of Instagram’s visual-forward format to captivate users with images of your bike tours and all that they have to offer!
Maintain an aesthetic feed, put up SEO-optimized captions, engage in daily story content, and cross-collaborate with Instagram influencers or other brands to up your following and grow your potential customer base.
As for Facebook, you can opt for a more personalized approach and run your own bike tour Facebook group. Use the group to engage with your members, share details about upcoming and past trips, and to build your very own community.
However you choose to utilize your social media platforms, using them for customer engagement is always a great way to streamline future bike tour offerings according to what your customers from the tourism industry want!
So, really, there are multiple uses for social media – all you need to know is how to use it.
Email your Way into an Inbox
With our mobile phones often at the reach of a hand, emails have become an increasingly common and effective mode of communication. Whenever a brand wants to send out a message that will get across to their customer base without getting lost in the muddle of content coming their way, email marketing should be at the top of their list!
Look to compose email content when announcing partnerships, discounts or special offers, and new tours as these are important happenings that hold the chance of sales conversion.
Create the perfect email for your bike tour business by combining a crisp yet captivating email copy along with a stunning visual that seals it all in. And now with PosterMyWall and their wide range of templates for travel posters, creating the perfect visual is as easy as cake!
Not only will you be able to make your designs free of cost, but you’ll also have tons of fun while doing so! And the best part? Since resizing with PosterMyWall is super simple, you can easily utilize your travel posters on other platforms and even post them around town. After all, the best kind of marketing is versatile and flexible!
So, looks like it’s time to polish your bike and check the wheels since you’re going to be spending your summer bike touring. All you need to do is follow my tried and testing marketing techniques!
